Airush team – Back to the future

A great clip from the Airush team led by founder Keith Baxter and board and kite designers Clinton Filen and Mark Pattinson take us through the roots of the sport on Maui and the steps in designing their range to suit the masses. The focus on simplicity makes a lot of sense and it’s great to hear how the team riders get involved in the process. Some pretty fun modern day wave action too!